Squish Baby Co.

Named after the little onewho started it all.

"Squish isn't just a name. It's a reminder of the little person who inspired us to create something for parents like us."

Squish Baby Co. started with our family, our first baby, and a little nickname that quickly became so much more. As a family and veteran owned company, Squish is incredibly personal to us.

During my pregnancy, my husband was deployed and didn't return home until just five days before our first baby was born. After months apart, becoming a family and finally bringing our little one into the world was a moment we'll never forget. And that little one is our Squish — a nickname created by my in-laws that felt only natural to name our brand after.

Once we became parents, we quickly discovered just how much stuff comes along with a baby. Every walk meant stopping to dig through the diaper bag underneath the stroller for one small thing. We were tired of the chaos and knew there had to be a better way. So we created one.

Squish Baby Co. was born from our own experience — our desire to make everyday life with a baby a little easier, more organised, and a lot more fun. What started as a simple solution has grown into something we're incredibly proud to share with other families.